2017 was an interesting year in business innovation with emerging technologies being more widely implemented into many global company business models. Cutting edge technology like AI, IoT, Big Data and robotics are becoming more of a mainstream expectation than an elusive concept or exception. While development and progress in these fields is inevitable, on their own they will ultimately remain limited in their capabilities. In order to truly progress and make the most of each of these technologies - a more holistic view of them, as part of a bigger picture, will need to be embraced more widely.