The ability to harness creativity at work provides the capability for organizations to generate unique methods, intellectual property, and processes, ultimately providing them with a competitive advantage.

The issue this presents however is that traditionally, business and work environments are not conducive to enabling the ‘creative juices’ to flow, so to speak. They have up until recently, and still today in many cases, been about productivity and getting the job done. It is increasingly hard for many people grappling with growing to-do lists to even consider trying to do something differently, let alone actually doing it.

Innovation strategies are used by organisations to plan the growth of their market share or profits through product and service development. In order for an innovation strategy to be successfully implemented, organisations must be able to: inspire, analyse, collaborate, take risks and accept change. After all, business innovation comes from pushing the boundaries of existing infrastructure, policy and technology.